The Runway Goes Green
I have always been under the assumption that real change, effective change happens when a lot of people stand together. While that is true I have come to realize that individual change is as equally important. Such as when individuals plant gardens in their backyard, or bike to work, take short showers, or use as much natural light as possible. Going green is also being extended to things like cleaning solutions and the big F word, Fashion.
Eco Fashion World is a website devoted to environmentally friendly clothing and accessory brands.
The website lists brands that are Vegan, Ethically Produced, organic and recycled. While this website looks good it doesn’t function very well. Some of the links in the brands section are broken, and the website lacks information about its green criteria (i.e the eco criteria section is pretty basic). It does say however that it lists non-certified brands that are also environmentally sound (gaining certification is difficult and many businesses do not want to go through the trouble of obtaining them).
As a person who loves to shop, this website is really cool but as a serious conservationist this attempt seems really ineffective because:
- It presents things in such a way that buying from these brands will make a big difference. In reality it takes changing many aspects of your lifestyle.
- Most of these brands are in other countries so for U.S citizens that means ordering online, and using a lot of energy to get it to your front door
- Many of the brands are a little pricey. On a Student-like budget, these brands are impractical and so the incentive to buy environmentally friendly clothing is reduced.